Gown Sale | The Wedding Fair

Gown Sale

Don’t Miss Edmonton’s Largest & Loveliest Gown Sale!

The Wedding Fair Edmonton, YEG’s bridal show, hosts Alberta's biggest Gown Sale. 

Three of Edmonton’s top bridal shops are clearing their racks to make room for the next season's  bridal collections. Here’s your chance to get a fabulous gown at a shockingly low price, 40 - 70 % off! 

There will be hundreds of designer dresses, dozens private change rooms, full length mirrors, and experienced bridal consultants to help you find the perfect dress. The Gown Sale is open to all ticket holders 11 am to 5 pm. VIIP Gowg Sale Early Admission holders get early access at 10 am.  ( see details below )  Be sure to read our blog on the best stragety for shopping the gown sale! 


VIP Gown Sale Early Admission Ticket – $49 online (limited availability)

Be the first to shop the Gown Sale! A VIP Gown Sale Early Admission Ticket includes:

  • A VIP lanyard
  • Early access/admittance, from 10am to 11am, to the gown sale, and exclusive attention of bridal consultants for a full hour before general admission.
  • Hundreds of gowns to choose from at an amazing price, 40 – 70% off!
  • Priority all-day access to over 100 inspiring exhibits & wedding experts starting at 10:45 am (doors open for general admission at 11am).
  • Priority seating (closest rows to the stage) at the 12:30pm NYC-style fashion show.
  • A glass of Champagne

After you shop the Gown Sale, toast to your happiness with a glass of champagne! You may redeem your champagne ticket at the bar anytime throughout the day, but we think it’s the most fun to sip Champagne as you watch the fashion show.

VIP lanyards will be ready for pickup at 9:45 am at the registration area. This will allow you time to register and be ready to shop at 10:00 am!

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Gown Sale Shopping Tips For Brides

• Do your research and know what styles you are most interested in but, keep an open mind. The fashion consultants are experts at finding the most flattering gowns for your figure type while still suiting your personal fashion sense.

• For the best fit, wear a strapless bra.

• Don’t forget a pair of shoes with the heel height you expect to wear on your wedding day.

• Ask sponsoring stores about their policies for alterations and special orders. Some gowns from the sale rack can stil be ordered in your size and often at a reduced price. 

• Don’t forget to visit all three salons – if the first salon is busy there are two more to shop from!

• Gown Sale sponsors accept Visa, Master Card, Debit and Cash. 

Happy Shopping!

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